Illustration is the process of explaining the complete process whereas posters and brochures explain only about the products or an event. An illustration contains logo, image and the entire process what a company exactly does. The illustration is the process of crafting an idea or process into a visual format. We, one of the best illustration companies in Chennai use a collection of images with essence and style to clarify the brand’s vision and mission.
Design and illustration are two different things that serve their own purpose. Before graphic design, the only way to improve brand identity is the illustration. The illustration was more realistic and unique. The illustration is completely a creativity-based activity.
Pencil sketch was one of the most popular illustrations. Illustrators craft their creativity which created a great impact in magazines and books. Illustration and branding are connected with each other. It is important to know about the company before designing an illustration.
Select a goal
Before designing an illustration why, what and how should be the important questions. Why this illustration? What is the information or process we are going to frame? How it should be done? A work without a goal is always pointless. Our best illustrators in Chennai understand the type of clients and their audiences to make a bigger impact.
Add value
A good illustration should add some value to the brand. A logo describes the type of business and the brochure describes the products in the business. But an illustration describes the complete process of an organization. The user should understand the complete process of the company by looking at the illustration.
An illustrator should be a good story-teller in a visual medium. Shapes and color add spice to the illustration and makes it vibrant. There are many illustrations that had a huge success just by designing with proper shapes and color blends. A good color pattern will make an impact and everyone understand it so easily. Using simple terms instead of complicated languages can also helps to understand the concepts easily.
Every illustrator has their own style of making an illustration. We, the innovative illustration company in Chennai explore many types of styles and choose the best one that fits your business. It is not about dumping ideas. It is all about understanding user intent and explains the process in a simple and understandable away.
