The link which is redirected to your website from another website is called a backlink. Backlink building comes under the category of Off-page optimization. There are many backlink building techniques available. Yet only a few off-page techniques are only effective. Backlinks are considered as votes from other websites to inform search engines that your content is informative, unique, and fresh. Though Google has 200+ ranking factors, Backlink building is considered as the most important factor which helps you to lift your website and drive business. You may wonder what types of backlinks are valuable? As we said earlier in Off-page optimization techniques, quality is more important than quantity.
A quality backlink from an authorized website is equal to 1000 low-quality backlinks. Poojiyam guru, being the best digital marketing agency in Chennai, Spend enough time on creating quality backlinks instead of showing low-quality backlink numbers. According to reports using targeted keywords in the Link’s anchor text will help you to rank better.
Backlinks created from your related niche:
When a backlink is created from another website, Google wants to confirm how two websites are related to each other. For instance, if you have written an article about digital marketing if the source website is related to your niche, Google considers it as a strong backlink. Backlinks from improper sources will only lower your page rank instead of boosting it.
The link is dofollow or nofollow:
They are two types of backlink: no-follow backlink and do-follow backlink. However no follow links helps you to drive traffic into your website. As we mentioned earlier, Good content will always be liked and shared. The majority of authorized website provide only no-follow backlinks to avoid spammers. Dofollow backlinks provide link juice and allows Google spider to crawl your link. Our SEO experts in Chennai are well aware of the backlink building strategies and help your business to grow digitally.
Backlink from multiple websites:
A backlink from multiple websites rather than one website increases your domain authority. For instance, if you are getting a quality backlink from Site A for the first time is so powerful. But if you get more backlinks from the same website again and again, there is no value for that backlinks. Instead of getting 1000 backlinks from the same website, it is better to get 100 backlinks from 100 different sites.
Guest posting:
Guest posting is one of the safest methods of creating good quality backlinks. Guest posting means publishing an article on someone else’s website. If your content is good, you can directly contact the website owner and request them to post your article. It creates a good rapport with other bloggers and also increases your website visitors. Guest posting is a dual-goodness strategy. If they publish your blog on their website with courtesy, you will be receiving good visitors to your website and at the same time, you are getting a quality backlink.
Off-page optimization is a slow and steady process that consumes lots of time. There are other Off-page SEO techniques that include, Article submission, Video submission, Forum submission, and Web 2.0 submission. If you prepare the off-page SEO checklist, the broken link method, guest posting and competitor analysis are the safest methods of creating quality backlinks.
