Pay per click comes under the category of Search Engine Marketing. The difference between SEO and SEM is that, SEM uses paid ads to drive traffic to the website. SEO optimizes the various factors to yield organic results. SEO is a organic process. People who prefer immediate results go for Pay per Click which is also known as Cost Per Click. We offer PPC services in Chennai with an ultimate aim to bring return on investment and grow your website traffic.
Pay per Click service would be complex if not executed without a proper plan or strategy. Before opting for Pay per Click service, you must set your goal. For instance, some companies will have website visitors as their goal. Some have email subscription. It varies from business to business. There are two types of modes in Google ads. One is Adwords express and the other one is expert mode. Adwords express is an automated mode. In expert mode everything is manageable. In simpler words, we completely rely on Google’s automated feature in express mode. It is advisable to opt for expert mode so that you have a control over your ads. Improper plan in PPC will definitely be a complex task. It is very important prefer experts like us who offers professional PPC services in Chennai for better return on investment. There are three major types of ads in Pay per click.
Search ads:
Search ads are also known as text ads which are displayed when a user is searching for a particular keyword. These ads are generally used for businesses whose goal is to bring website visitors. Search ads will be displayed in the first three positions in search engine. We must be very clear about your goals before placing an ad to avoid complexity.
Display ads:
Display ads deliver the advertisement in the form of an image. Display ads are usually preferred by business which needs brand promotion and product consideration. Display ads has low click through ratio and it is only preferred by larger businesses for marketing purposes. As we said earlier, it is very important to set company’s goals before placing an advertisement.
Shopping ads:
Shopping ads is for businesses who try to sell the products online. When a user searches for a particular product to buy, the shopping ads will be displayed with the image of a product and its detailed specifications. For Instance, If the product is a pen drive, the image of a pen drive and its specifications like its storage, size, and price will be displayed.
Pay per Click services gives you a decent amount of traffic and if managed in the right way, return on investment will be much quicker. Google ads have many metrics to measure the performance of ads. The three major metrics that you have to keep an eye is Clicks, Impressions, and CTR. Impressions are the number of people who have seen your ads. Clicks are the number of people who clicked and visited your website. The click-through ratio is the ratio of impressions and clicks. We offer the best PPC services in Chennai by giving importance to the required metrics and make sure you yield your money back as soon as possible.
Pay Per Click
Pay per click comes under the category of Search Engine Marketing. The difference between SEO and SEM is that, SEM uses paid ads to drive traffic to the website. SEO optimizes the various factors to yield organic results. SEO is a organic process. People who prefer immediate results go for Pay per Click which is also known as Cost Per Click. We offer PPC services in Chennai with an ultimate aim to bring return on investment and grow your website traffic.
Pay per Click service would be complex if not executed without a proper plan or strategy. Before opting for Pay per Click service, you must set your goal. For instance, some companies will have website visitors as their goal. Some have email subscription. It varies from business to business. There are two types of modes in Google ads. One is Adwords express and the other one is expert mode. Adwords express is an automated mode. In expert mode everything is manageable. In simpler words, we completely rely on Google’s automated feature in express mode. It is advisable to opt for expert mode so that you have a control over your ads. Improper plan in PPC will definitely be a complex task. It is very important prefer experts like us who offers professional PPC services in Chennai for better return on investment. There are three major types of ads in Pay per click.
Search ads:
Search ads are also known as text ads which are displayed when a user is searching for a particular keyword. These ads are generally used for businesses whose goal is to bring website visitors. Search ads will be displayed in the first three positions in search engine. We must be very clear about your goals before placing an ad to avoid complexity.
